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Chinuch Atzmai

Founded in 1953, Chinuch Atzmai is an organization which serves as an alternate school system for Orthodox children in Israel. There are approximately 80,000 students currently enrolled in Chinuch Atzmai schools.
In recent years, government cutbacks have terminated the funding for transportation to these schools.

The Challenge Chinuch Atzmai turned to Park Marketing Group to create an awareness campaign that will raise much needed funds earmarked specifically for the transportation of children to and from school each day.

The Solution
Using images of real children, as well as strong quotes from various viewpoints – the children, renowned leaders, etc. - we were able to portray to the audience the great need for the funds requested.

Project Scope
ParkMG was responsible for: campaign logo & stationery, print advertisement campaign