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National Public Seating

National Public SeatingĀ® is a leading manufacturer of furniture for offices, schools and places of worship. They are a long-standing client of ParkMG.

The Challenge
This year, NPS had come to the conclusion that their entire brand needs an overhaul. The old logo just did not work well with the well crafted catalog and marketing pieces that ParkMG was creating for them. At the same time, a 30-year-old company cannot downplay the benefits of client recognition. ParkMG was posed with the challenge of bringing NPS into the modernism of today, while not alienating its current client list.

The Solution
We chose to utilize the long-standing color palette as the one constant that will lend instant recognition to the refreshed brand. Other than that, all other elements of the identity were redesigned - wordmark, logo, tagline, and brand-feel.

We also worked on a comprehensive Dealer Login area, which provides an internal network with the ability to download all product images in multiple formats.

As this large-scale project is a work-in-progress, the current site (www.nationalpublicseating.com) has not been entirely updated at this time.

Project Scope
ParkMG was responsible for: visual identity, product catalog development, dealer login portal, tradeshow environment, marketing collateral