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BlueRidge Estates

BlueRidge Estates is an up and coming community development located Waterbury, Connecticut.

The Challenge
After several years of development, growth of the community had come to a standstill. Being that this is an “out-of-town” community, it was to be particularly challenging to get people to appreciate the location, and come out for a tour. Additionally, since the real estate market is already saturated with advertisements, we needed an out-of-the-box solution as to how to get the BlueRidge community into the limelight.

The Solution
Utilizing the typical “theme park area map” for inspiration, we created a colorful, sketchy site map for the BlueRidge development and surrounding Waterbury neighborhood. Key locations were highlighted with fun illustrated representations, which gave an overly friendly atmosphere to the overall campaign. Subsequent ads followed using the same style while focusing on the community members.

Project Scope
ParkMG was responsible for: advertising campaign, area illustrations, site map