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Kaya Collection

The Kaya Collection is a designer and manufacturer of disposable dinnerware, featuring a full line of plastic plates, tumblers and bowls. The designs are sleek and modern, and offer the style of high-end stone and glass, combined with the low cost and convenience of plastic.

The Challenge
As a start up company in a not-yet established market, Kaya approached ParkMG to create an identity that will define them in a hip - modern - elegant style.

The Solution
Taking inspiration from the base product in the line – the square plates – we crafted a logo that will stand out among similar products and create a connection with the consumer. Customized letterforms and a bold color scheme were used to maximize the product’s shelf appeal.

Combined with print advertisements at key point throughout the year, the identity continues to place The Kaya Colletion as the leader in its industry.

Project Scope
ParkMG was responsible for: visual identity, labeling system, print advertisements