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Matzav Network

The Matzav Network is a network that provides an alternative to internet in one’s home or business, as well as telecom services.

The Challenge
Matzav approached ParkMG to recreate the brand, using an existing logo which was being used for some years and held some credibility with its users.

The Solution
ParkMG revamped the identity by maintaining its circular shape, as well as the large “M” acronym, while modernizing the look as a whole. We also synchronized the three services, termed “Triple Play,” by using a unified typographic approach. Subsequent advertisement pieces were color-coded to easily recognize which service was being focused on.

Project Scope
ParkMG was responsible for: visual identity revamp, tagline development, advertisement campaign